Mission Overview

Take a D2C E-commerce Company From Break-Even to $1.5M/Year in Profit

180 Days
Timeframe
$200K
Resources
$200K/year
Salary
2%
Equity
Begin your application

This Isn't a Traditional CEO Role—It's a Mission.

We've already validated this company—it's generating real revenue and is default alive. Your job is to turn it into a profit machine. You'll personally own the growth strategy, make hard calls under pressure, build (and rebuild) until the math works, and win—or walk away knowing you weren't ready.

If your instinct is to hire others to do all the work, this isn't for you. If you live for momentum, pattern recognition, and pushing boundaries—we want to hear from you.

What Top Mission Leaders Have in Common

Top performers
Founders/operators at heart
They've built or run companies before.
Obsessively resourceful
Move fast, figure it out, own outcomes.
Hands-on & tactical
Not ivory tower execs; they're in the trenches.
High pattern recognition
Make data-driven bets and course-correct fast.
Driven by outcomes
Clear focus on growth and metrics.
Underperformers
Bring a corporate playbook to a startup knife fight.
Wait for direction instead of owning the outcome.
Optimize for comfort vs. impact and speed.
Can't build or lead small, elite teams with urgency.
Misjudge the intensity needed to succeed.

We accept fewer than 1% of applicants. Here's how you earn your spot:

Step
1

Video Application

Tell us about a time when you, personally, took a company or function from X to Y against all odds. Three minutes is plenty — we're looking for clarity and strategy, not polished video editing.

Goal:

Questions to answer

  1. Context — what was the mission?
  2. Initial plan of attack — where did you immediately focus, and why?
  3. Levers to pull — how did you decide between pricing, ops, conversion optimization, and the rest?
  4. Key metrics — which did you watch daily, and how did you measure success?
  5. Outcome — what results did you achieve?
  6. Learning — what were the biggest mistakes you made along the way?
Average pass rate
~20%
Step
2

Behavioral Interviews

Deep dive into your leadership style and cultural fit.

Goal:
Ensure you can thrive in high-pressure, high-accountability environments.
Average pass rate
~9%
Step
3

Test Project

A brief but realistic growth challenge or optimization scenario.

Goal:
Confirm your analytical skills and ability to leverage frameworks to engineer strategy.
Week 2 sales
+25% WoW
Illustrative example of a work-trial result.
Average pass rate
~3%
Step
4

Growth Bootcamp

A short, intense sprint with our internal experts to validate and uplevel your execution abilities.

Goal:
Confirm you can actually do what you say before we set you loose.
Average pass rate
~2%
Step
5

Complete the Mission

If you've nailed each stage, you're in. Let's go.

Goal:
Average pass rate
~1%
mechanism

Common Misconceptions

Misconception
Reality
“I'll be the visionary leader and hire people to execute.”
You are the executor. You lead by doing. You'll hire, but only after proving what works.
“This sounds intense but doable.”
This will be harder than you expect. If you're not all-in, don't apply.
“I don't need to understand growth—I'll hire a marketer.”
Growth is your job. You must be obsessed with it. Operators who don't own growth don't survive here.
“This is like a typical startup CEO role.”
No—it's a high-stakes, time-boxed mission. The bar is insanely high. The pressure is real. And the upside is unmatched.

Ready to earn your spot?

Applications are reviewed on a rolling basis. Take the first step and we'll take it from there.

Begin your application