On the marketing and growth side, Haim spearheads numerous initiatives across paid media, organic, affiliate and retention channels. He designs operational frameworks to optimize campaigns, manages analytics tools to drive performance, and continually tests and scales new customer acquisition strategies. His entrepreneurial mindset and data-driven approach allow him to capitalize on emerging opportunities. Haim's educational background includes a Bachelor of Science in Industrial Engineering from the Federal University of Rio de Janeiro, where he graduated cum laude. He later earned his MBA from MIT's Sloan School of Management, pursuing the Entrepreneurship & Innovation Track.
His prior experience spans roles like Product Manager at Órama Investimentos and Head of Product at Porter & Sail, a NYC travel-tech started, where he led the company through launch, growth, a business model pivot, and a successful exit. In his free time, Haim enjoys an active lifestyle centered around running and outdoor activities. His passion for health and wellness complements his role leading a company dedicated to providing high-quality superfood products that enable people to live life to the fullest.
