Meet Isabel

Isabel Plana is the Chief Growth Officer at Mechanism Ventures, where she partners with company CEOs and growth leaders to expedite a company’s path to profitability. She is an expert in all key customer acquisition channels and is heavily involved in defining individual growth strategies for companies that work with Mechanism Ventures.
Isabel Plana
Chief Growth Officer

HIGHLIGHTS

Founder & CEO
Petcare
2020 - 2022
Marketing Manager
e-Commerce
2018 - 2020
Chemical Engineering
BSE

ADDITIONAL INFORMATION

Prior to joining Mechanism Ventures, Isabel founded and led Nia Pet Health, a digital pet health company focused on providing at-home care for pets with chronic conditions. She also previously worked as a Marketing Manager at Wayfair, where she oversaw full-funnel marketing for a $400 million e-commerce brand. Isabel utilizes both her founder and e-commerce experiences to partner with teams and take businesses from idea to 7-figures and beyond in revenue.

Outside of work, Isabel enjoys spending time with her dog at dog parks and local bookstores.She is a graduate of MIT, where she earned a degree in Chemical Engineering.

Ready to work with Isabel?