Isabel is the Chief Growth Officer at Mechanism. As a second-time founder and experienced growth marketer, Isabel is passionate about bringing new ideas to market and growing them in a capital efficient manner. She previously founded a pet startup, where she owned end-to-end product delivery and user acquisition. Prior to that, Isabel was a marketing manager at Wayfair, where she oversaw full-funnel marketing strategy and ops for a $400M retail brand.
Isabel holds a Chemical Engineering degree from MIT. In her spare time, she likes to read, bake, and give her dog all the belly rubs she deserves.
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